[SPEAKER] Experimenting with #OpinionMinute on Tik-Tok

I’ve been playing around on Tik-Tok a bit this week, been thinking about this for months… As an academic, we’re encouraged to prepare, and think, and prepare some more, before committing to speaking/writing. Even my media work, which can be relatively ‘off the hoof’, I’ve got a good idea of the story, and have done some prep and reading. I’ve barely used Tik-Tok, so thought it would be a good space to experiment … although it then offers the option to share to Instagram, which I have set up to share to Facebook and Twitter, so that’s brought in some interesting stats.

For these videos, Tik-Tok has a limit of 60 seconds, so have to get whatever my thoughts are out within that time frame. I have a couple of ring-lights – this one is set on my desk and happens to be the right height, though I need to play around with how to set it up properly because only seem to get phone in one place. I have a second bendy ring light that can be shoved in a bag (for all those times we’re allowed out and about at the moment, ha ha ha).

Anyway, for these, at present, I know I have the minute (can see the timer counting down on my phone), I’ve generally thought a bit about what I might want to have an opinion on (I’m a trained historian, as my friend Justine said, we’re very well trained at sitting on the fence with authority (based upon evidence)), then doing just one take – which means I might not have time to say all I want … feels like a ‘fun’ experiment at the moment – we’ll see how long it remains fun/interesting, and has had a surprising amount of engagement – including reposts, responses with people saying that I have captured what they think, or encouraged them to think differently – already! I mean, I guess these topics are already near the top of my head so have been ‘rehearsed’ in other settings maybe.

So, here are the first 3 that I’ve done – next step is working out what app let’s me give written captions for the content – ‘Mix Captions’ did a half decent job when I tried with the third one – it’s one coin per second, with £4.99 buying you 60 minutes – but it did miss some bits out and I had to edit quite a bit. And I need to get better at tagging within the limitation of Tik-Tok captions!

@drbexl? original sound – Bex Lewis

Views: Tik-Tok: 282; Instagram: 403; Facebook: 622; Twitter: 511

@drbexlToday’s ##OpinionMinute on ##FamilyChristmas – thinking about ##cancer and ##covid? original sound – Bex Lewis

Views: Tik-Tok: 286; Instagram: 318; Facebook: 941; Twitter: 515

@drbexl? original sound – Bex Lewis

Views: Tik-Tok: 117; Instagram: 313; Facebook: 495; Twitter: 782

Media & Press Media - Text

[MEDIA] Could TikTok teens actually make a difference in elections? @GetTheFocus

I chatted to a journalist from The Focus last week:

Dr Bex Lewis, an expert in digital marketing and digital culture at Manchester Metropolitan University, says that humour as a way of critiquing our elected officials, is a longstanding British tradition.

The risk with these videos in particular, she said, is that humouring Boris Johnson may not be as effective as serious criticism of his work.

“He’s always tried to portray himself as a bit of a buffoon, and I’ve got a lot of friends who think that’s really dangerous,” Lewis said. “So these videos could be playing into that image, or they could be highlighting his flaws – it could kind of go two ways.”

You can read the full piece here.