Bibliography and Sources

Primary Sources Imperial War Museum, London Scrapbooks entitled ‘Ministry of Information’, kept by E. Embleton, 1939- 1946, containing various newspaper clippings (many unsourced and undated). Collection of newspaper cuttings entitled ‘ATS Glamour Girl, History 1939-85’ by Abram Games OBE, RDI. Selection of original posters Mass Observation Archives, University of Sussex Change No. 2, Home Propaganda […]


This study of the administrative context, content, and reception of these posters allows us to make a number of conclusions on the issue of World War II propaganda. These relate to the way that the government appeared not to have learnt any lessons from the First World War, although over the course of the war […]

Case Study: Gendered Images

In a post-feminist age, one could argue that there should also be a chapter devoted to the way that men were depicted and appealed to in posters, but these are generally not relevant to the Home Front, with most posters aimed at men designed to get them to enlist in the services. With the war […]

Case Study: The Direct Appeal

M-O claimed that we can divide official propaganda into two main types, the first of which involved appeals for direct action, dealing with practicalities, which would have an immediate effect, such as giving up a saucepan for salvage. The second type was more hypothetical, such as gas mask campaigns, where it would not make any […]

Case Study: International Relations

A major difference between posters of the World Wars is that unlike in the First World War, in the Second World War it “was no longer possible to stir patriotic blood by large references to King and Country”, [Footnote 1] neither was xenophobia rampant. The Germans were no longer depicted as the evil Hun as […]