Bibliography and Sources

Primary Sources Imperial War Museum, London Scrapbooks entitled 'Ministry of Information', kept by E. Embleton, 1939- 1946, containing various newspaper clippings (many unsourced and undated). Collection of newspaper cuttings entitled 'ATS Glamour Girl, History 1939-85' by Abram Games OBE, RDI. Selection of original posters Mass Observation Archives, University of Sussex Change No. 2, Home Propaganda for The Advertising Services Guild, [1942] FR 1, 'Channels of Publicity', 11/10/39 FR 2, 'Government Posters in Wartime', October 1939…

Conclusion

This study of the administrative context, content, and reception of these posters allows us to make a number of conclusions on the issue of World War II propaganda. These relate to the way that the government appeared not to have learnt any lessons from the First World War, although over the course of the war appeared to learn from its own failures. The government learnt to listen to the people, although they still seemed to…

Case Study: Gendered Images

In a post-feminist age, one could argue that there should also be a chapter devoted to the way that men were depicted and appealed to in posters, but these are generally not relevant to the Home Front, with most posters aimed at men designed to get them to enlist in the services. With the war no longer fought in faraway territories, women were involved firsthand in warfare for the first time. The Government tried to…

Case Study: The Direct Appeal

M-O claimed that we can divide official propaganda into two main types, the first of which involved appeals for direct action, dealing with practicalities, which would have an immediate effect, such as giving up a saucepan for salvage. The second type was more hypothetical, such as gas mask campaigns, where it would not make any immediate difference to the citizen whether he/she carried his/her gas mask, but would simply be preparing him/her for the coming…

Case Study: International Relations

A major difference between posters of the World Wars is that unlike in the First World War, in the Second World War it "was no longer possible to stir patriotic blood by large references to King and Country", [Footnote 1] neither was xenophobia rampant. The Germans were no longer depicted as the evil Hun as improved travel and communications meant that many realised that Germans were normal human beings. When war broke out, it was…
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