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Digital Reviewer

The Web Design WOW! Book

Davis & Merritt 1998Davis, Jack & Merrit, Susan, The Web Design Wow! Book : showcasing the best of on-screen communicationPeachpit, 1998

The authors come from a graphic design background, and this lavishly illustrated book is aimed at those with a basis in print design, although the advice is useful for all levels. The first three chapters are the most useful for general design points, although the remaining chapters provide good exemplars (from real companies) which consider different types of sites and looks at the ways they have implemented the ‘design rules’ from the first three chapters. The whole purpose of a web site is deemed to be communication, with a focus on the needs of the customer; a site should identify a problem, and identify the solution that the site will provide.

The authors question whether the web is the best medium for the message in mind, as other multimedia and print options are available, and identifies some the special properties of the online media, including the interactive, nonlinear approach. They address some project management aspects, particularly whether one has the time and resources to see the project through to completion, and to do so well. They are very hot on having a consistent approach to design, particularly on the the use ‘metaphors’ to give personality to the site, whilst maintaining functionality. Sites must be well organised, and use appropriate technologies to get the message across. (January 2002)

Reviewed for Web Usability and Accessibility Project.

Buy from Amazon

Categories
Digital Reviewer

HTML, XHTML, and CSS for Dummies

htmlcssfordummiesFull Title: HTML, XHTML, and CSS for Dummies
Author: Andy Harris
Publisher: Wiley
Date: 2008

“Your one-stop guide to using CSS with CHTML to create dynamic sites.

Things move quickly on the Web, and you want to make it easy to keep your site up to date. So you’ll want to know how HTML, CHTML, and CSS work together, and this book makes that easy! Handy minibooks get you started, explain how to use the most up-to-date standards, and show you how to put it all together for sites with pizazz.”

Buy on Amazon.

Categories
Digital

Search Metrics

SEO Moz: The SEO Pyramid

SEOmoz Whiteboard Friday – The SEO Fundamentals Pyramid from Scott Willoughby on Vimeo.

Google Analytics
Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.

Keywords
A ‘keyword’ campaign needs to be selected very carefully, and form the basis of content, meta-tags and search-marketing campaigns.

Link Popularity
Search engines rank websites according to other sites which link to them, and not all sites are created equal! A number of factors come into play in this, of which the main is still quality, relevant content.

Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

There is also be some helpful information in the blogs I follow.

Categories
Digital

Images

Arranging a photo-shoot can be an expensive business, but websites look rather stark with no imagery (although I always believe the information must come first). Taking photos through e.g. Google’s image search generally means that you are using illegal images.

Microstock Photography
There are many different microstock photography sites, in which you can purchase Royalty-free (free from licence restrictions) images for as low as $0.20 per image if you sign up to a subscription plan. Pay as you go images are more expensive per image, and credits usually need to be used within a year, although the image is then yours to use. Check the small print as, for example, Shutterstock says that an image must be first-used within 6-months of download to prevent stockpiling.

Purchasing Credits
It is rare that you will find a site which will only let you buy a single image credit, so expect to buy several photos from each site if you sign up, usually with a credit card, sometimes with PayPal. All will let you sign up and add images to ‘lightboxes’ for free… in the hope that you will return and purchase them!

  • Bigstockphoto approx $20 for 10 images
  • CanStockPhoto, from $1 per image
  • Dreamstime approx. $20 for 22 images, but also provides free images
  • Fotolia from 57p – £3.99 for a single-image
  • iStockphoto starts at £9.00 for 10 credits, cost per credit decreases as more are purchased
  • Shutterstock £29 for 5 images, or by subscription
  • Snapvillage images from $1
  • Stock.xchng offers free images or refers you to Stock Expert where small web images are around $1 each. (now part of  iStockphoto!)
  • Photobucket mostly designed for the MySpace user, but has some gems tucked away through the search function

For historical (and very creative recent) images Getty Images comes highly recommended. To search for images created in a particular era search for e.g. “Image created 1940s”. Royalty free images start at £39 for web-use only.

You Tube
You Tube is of the course the ubiquitous video-posting site, so I’ve set up an account there and increasingly uploading videos (just from my digital camera), as well as favouriting a number of other videos!

Categories
Digital Reviewer

W3 Schools

W3 Schools

A time-honoured website, recommended by many web developers (and I hasten to say that I’m not a developer or a designer, but someone who is largely interested in the possibilities offered by the web as a medium of communication – and will learn as much programming as I need to) is W3 Schools – a great site offering introductions to the most common web languages, and also more advanced skills for those who already have some expertise in this area, including

  • asp
  • css
  • flash
  • html
  • javascript
  • php
  • xhtml

What do W3 Schools Say?

  • Because time is valuable, we deliver quick and easy learning.
  • At W3Schools, you can study everything you need to learn, in an accessible and handy format.
  • “Never increase, beyond what is necessary, the number of words required to explain anything” William of Ockham (1285-1349)