#EmptyShelf17 #5: Contagious: How to Build Word of Mouth in the Digital Age by @j1berger

Another book that I've managed to buy twice, and finally read once! I love this description of marketing (often a dirty word - especially in church circles where I'm trying to persuade people to make the best use of communication skills) on p.62: To Dave, marketing isn't about trying to convince people to purchase things they don't want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find…