Kitchener: Your Country Needs You

Before 'Keep Calm and Carry On' became famous, whenever I mentioned to people that I was studying World War Two posters for my PhD, the most frequent responses was "ah-ha, your country needs you!", to which I would reply, well, yes, "right idea, wrong war"! The image, however, IS iconic, mentioned as Number 1 of the '100 Best Posters of the Century" in the 1990s, and did influence a number of Second World War campaigns,…