University Branding?

Really interesting piece in Times Higher Education about Universities and branding (or propaganda!): Although I hate much of the jargon of branding – “positioning”, “differentiation”, “USP” – I believe that the discipline of branding is a good thing for any organisation. It’s a good thing because trying to build a brand forces…

Writing Persuasively?

Fascinating insight into writing persuasively: I never had a single rejection as a fiction writer, but that was because I spent an eight-year apprenticeship as an advertising copywriter, learning to use words to persuade and convince (I nearly wrote corrupt), everything I wrote subjected to reading and noting tests, every…

Playing at War?

Really interesting story on the value (or otherwise) of game playing to offer insights into politics, pandemics & propaganda: Simulations and games can be highly effective in helping to teach students about politics and war - but often suffer from oversimplification, a lack of clear purpose or insufficient time to…