Mrs Sew and Sew Engages with New Technology
The other week I referred to the Imperial War Museum’s information ‘Top Tips for Tough Times‘, using advice from the 1940s to those of us stuck in the noughties recession. What they didn’t mention there (a trick missed, I feel), was that they had also set up a blog, and a Twitter feed… a real innovative use of modern technology to bring out relevant information from the 1940s. Anyone who thought my PhD was irrelevant… clearly wrong! And having tracked down a number of public information shorts to use at conferences, the IWM is now uploading a number of great films to YouTube ! Listen to the creative agency: The Team talk about their work.
I love the start of this blog:
W.S.Crawford, Ltd invented the figure in order to humanise the ‘make-do-and-mend’ campaign. Made first appearance in the press on May 15, and will feature in forthcoming displays and posters. “Mrs Sew-and-Sew is a pleasant figure, rather like a ventriloquist’s dummy, with a cherubic smile. A wooden figure of her will be placed at the door of advice centres, inviting people to come in, and she will also appear in window displays and exhibitions. Copy for the first advert describes her as a ‘designing woman’. The campaign will then invite women to identify themselves with her domestic habits, and to follow her example in overcoming household difficulties.”
A beautifully detailed entry by owentroy, including all of the new police (Keep Calm inspired) posters… which I keep spotting when I don’t have a camera to hand! And the slogan has become so famous (in a way it never was in the Second World War), that it now has its own Wikipedia entry, and had been seen around Westminster, and compared to the anti-terrorism posters. See how many crazy variations have been created, all collated together on Flicrk!
Thesis is listed at the British Library