This is available for inspection at Mass-Observation, Sussex University, and Department of Art, Imperial War Museum. These ideas have been developed further through my PhD work, but permission is given for non-commercial reproduction of quotations, provided that you inform me, and that attribution is given.
” British Government Home Front Posters of the Second World War: The Fourth Armament?”
Dissertation submitted in partial fulfilment of the finals requirements of the BA Combined Honours in History with subsidiary Education Studies
MAY 1997: KING ALFRED’S COLLEGE, WINCHESTER
- Synopsis
- Acknowledgements
- List of Pictorial Illustrations
- Introduction
- ‘Poster’, ‘Propaganda’ – What do they mean?
- The Administrative Context: The Ministry of Information and Social Surveys
- The First Posters
- International Relations
- The Direct Appeal
- Images for, and of, Women
- Conclusion
- Bibliography and Sources
If you wish to cite from my thesis, please use the citing instructions at the bottom of each page:
Lewis, R.M., ‘Undergradute Thesis: The planning, design and reception of British home front propaganda posters of the Second World War’ <URL>, written April 1997, accessed Enter Date Here

Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.
Hello, I’m teaching an Introduction to Graphic Design course, 100-level, in the USA. One of the assignments is for students to design a poster, usually on a theme. As I find many college students are stunned when I talk about propaganda (i.e. ‘we’ [colllectively] do it, not just the ‘enemy’). I came across your research and would like to incorporate some of your research into my students’ readings. Please respond (with ‘yes!’ 🙂
For sure, just reference them to here.