Digital Fingerprint

Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of 'Raising Children in a Digital Age', regularly checks hashtag #DigitalParenting.

[WRITER] Chapter in Theologians and Philosophers Using Social Media with @thomasjayoord

I wrote a chapter in a new book, Theologians and Philosophers Using Social Media: Advice, Tips, and Testimonials edited by Dr. Thomas Jay Oord - awaiting my copy, but here are the triggering questions:   What forms of social media/platforms do you use, and which forms are primary? Why did you begin using…

[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

I'm quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester…
1 2 3 212