An objective of the Association for Social Media and Higher Education is to create a community for sharing information, tools, learning, and ideas by bringing together social media practitioners, higher education officials, and scholars. The organization recommends utilizing social media to create communities of learning and multidisciplinary collaboration in colleges and universities.

A study entitled “Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year,” performed by Dr. Nora Gamin Barnes, Ph.D., found that 95% of colleges and universities utilized at least one form of social media to recruit prospective students. The study also indicated that colleges and universities are ahead of major businesses regarding the use of social media. The study showed that 51% of colleges and universities admissions offices have a blog for their school while just 22% of Fortune 500 companies have a corporate blog and 42% of the Inc. 500 companies have a corporate blog. The report also showed that 46% of colleges and universities use online videos to provide virtual tours of their campuses, virtual visits to dorms, and sample lectures from faculty members.

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