Considering that many marketing departments in Universities are still influenced by those who found their feet in old media, am not too surprised by this… social media is all about relationships/building trust…:
Prospective students are keen to engage with their university through social media channels, with one fifth of students saying that universities don’t make enough use of social media in recruitment, which meant they currently didn’t expect or look for information there.
What’s more, many of the students we surveyed were clueless that their chosen university even had a Twitter or Facebook account – showing that there is a need for universities to ensure their social media presence is clearly signposted to attract the widest audience.
There is also a question to be asked about what kind of content is relevant for social media profiles. We found that fewer than one in five students were influenced by university Twitter accounts and only one in four were influenced by Facebook pages or blogs.
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.