Over the last few years, I’ve been fortunate to engage with some good media coverage related to my research, so was asked to respond to a few questions by the MMU press team, to encourage others to take up the opportunity too.
The questions were:
- How has the training helped you and how have you applied what you have learnt?
- Why is talking to the media important or useful to you as an academic?
- How do you prepare for interviews and talking to journalists?
- What is your favourite thing about talking to the media?
- What is the most challenging thing about talking to the media?
- What is the best media experience you have had?
- What is your top tip for dealing with the media?
You can follow the responses here (also as a Word file):
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.