For the 2015 election Dr Bex Lewis, Senior Lecturer in Digital Marketing, examined the role played by social media in the election and considered its influence on younger voters, specifically those within the 18-24 bracket. With the General Election of 2017 tomorrow, she returns to the topic and considers whether much has changed. Read full article, watch the video:
Front page of MMU website:
You can also read the original draft of the document (more links, less edits!).
17 replies on “[PRESS] Comment: Youth, social media and the election #GE2017”
Interesting piece – https://www.theguardian.com/commentisfree/2017/jun/09/young-people-spoken-jeremy-corbyn-social-media?
Also http://www.independent.co.uk/News/uk/politics/election-results-latest-youth-vote-swings-for-labour-jeremey-corbyn-hung-parliament-a7780966.html?cmpid=facebook-post
Also https://www.marketingweek.com/2017/06/09/general-election-aftermath-labour-conservatives-corbyn/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=3521412&sid=MW0001
Also https://www.indy100.com/article/jme-grime-for-jeremy-corbyn-stormzy-rap-music-young-vote-electorate-general-election-7783211
http://www.independent.co.uk/news/uk/politics/conservative-social-media-strategy-attack-jeremy-corbyn-labouir-twitter-facebook-video-stormzy-akala-a7784406.html?cmpid=facebook-post
Also http://theconversation.com/grime-launches-a-revolution-in-youth-politics-79236?
YouGov Stats – https://yougov.co.uk/news/2017/06/13/how-britain-voted-2017-general-election/
http://theconversation.com/how-corbyn-cut-through-exclusive-interview-with-a-senior-labour-strategist-79531?
Later piece http://theconversation.com/young-voters-are-pulling-their-weight-politicians-can-no-longer-ignore-them-79515?
And http://theconversation.com/weakandwobbly-how-twitter-revealed-the-mood-that-led-to-a-hung-parliament-79957?
Check http://www.aol.co.uk/news/2017/06/30/tories-urged-to-change-hard-to-win-over-young-voters-after-dis/
Oh labour did it too https://www.buzzfeed.com/jimwaterson/heres-how-labour-ran-an-under-the-radar-dark-ads-campaign?utm_term=.iyBQbP9dG#.uvDmA9Oap
See: https://theconversation.com/how-artificial-intelligence-conquered-democracy-77675?
See: https://theconversation.com/young-voters-are-on-the-march-heres-how-to-keep-them-coming-back-for-more-84748?
See also https://theconversation.com/scotland-eyes-a-youthquake-with-online-voting-here-are-some-tips-from-past-pilots-89468?
See https://theconversation.com/youthquake-was-a-myth-but-social-media-campaigning-is-here-to-stay-90875?
and the response – https://theconversation.com/youthquake-was-real-heres-how-we-know-it-was-more-than-a-myth-90970?