I met Laura at the Premier Digital Conference 2019, and we got chatting. Earlier this year she sent me a list of questions, and (for once in my life) I didn’t overthink the answers. The response to the first question:
1) What is your name and what does it mean?
My name is Bex, short for Rebecca, which apparently means ‘servant of God’ in Hebrew, although a mug I have also says that it means ‘bound’, as in ‘bound to do what is right’, and an online site says it could mean any of: tying firmly; fastening; binding; noosed cord; captivating; snare; beauty that ensnares, grace that enraptures. Online you’ll typically find me @drbexl.
Read the full interview.
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.