Dr Bex Lewis, an expert in digital marketing and digital culture at Manchester Metropolitan University, says that humour as a way of critiquing our elected officials, is a longstanding British tradition.
The risk with these videos in particular, she said, is that humouring Boris Johnson may not be as effective as serious criticism of his work.
“He’s always tried to portray himself as a bit of a buffoon, and I’ve got a lot of friends who think that’s really dangerous,” Lewis said. “So these videos could be playing into that image, or they could be highlighting his flaws – it could kind of go two ways.”
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.