I chatted to a journalist from The Focus last week:

Dr Bex Lewis, an expert in digital marketing and digital culture at Manchester Metropolitan University, says that humour as a way of critiquing our elected officials, is a longstanding British tradition.

The risk with these videos in particular, she said, is that humouring Boris Johnson may not be as effective as serious criticism of his work.

“He’s always tried to portray himself as a bit of a buffoon, and I’ve got a lot of friends who think that’s really dangerous,” Lewis said. “So these videos could be playing into that image, or they could be highlighting his flaws – it could kind of go two ways.”

You can read the full piece here.

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