As I’ve written on the page, which is for all of our friends to sponsor us:
Cancer has truly got in the way of my life since August 2017, when I was diagnosed with aggressive breast cancer. After going through surgery, chemotherapy, radiotherapy, and hormone therapy (documented on https://drbexl.co.uk/category/cancer/), I hoped that the ‘cancer treadmill’ was flattening out.
My colleagues and I, lecturers in digital marketing at Manchester Metropolitan University, therefore signed up to participate in this Swimathon. 8 of us, of differing swimming abilities, will be swimming independently and then combining our swim distances together, to ensure that we’ve swum at least 10km between us. This page offers space to donate on behalf of any of the team-members listed above.
Unfortunately, my cancer has metastasised into my spine (thankfully small), so I’m about to enter more treatment. I may have to do my swimming early, or my colleagues may have to cover my distance… an example of the flexibility and backing up that my team have given me throughout this process.
Join us for Swimathon 2019 – the World’s largest annual fundraising swim.
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.