And so, this October 13th, MetUpUk are bringing you their #IAmThe31 campaign to raise awareness of some of the issues that people with SBC face……..
- There are 31 days in October, and there are 31 deaths every day. By the end of the month, 961 women and 6 men will be dead.
- Secondary Breast Cancer is the biggest killer of women under 50 in the UK
- The median survival for people diagnosed with secondary breast cancer is 2-3 years, although around 1 in 10 will survive over ten years.
- 30% of early-stage breast cancers will metastasise and become secondary. Sometimes even over twenty years after successful treatment for primary breast cancer.
- MetUpUk believes secondary breast cancer research is underfunded, and that better access to drugs, trials and treatments could keep women living longer with the disease.
#IAmThe31: See Our Faces
The #IAmThe31 campaign includes a video featuring secondary breast cancer patients:
A webpage includes over 60 people who are living with the disease, and shares a little bit about them and their diagnosis.
The aim of the campaign is to put faces to the numbers, showing that the 31 people who die daily are real people with real lives, families, and friends who will be devastated by their death.
MetUpUk demands change and they need your help to spread the word of secondary breast cancer.
MetUpUk would like everyone who sees the campaign to aim to share it with at least 31 people.
We’d like as many as possible to visit the website and read about some of the `31’s’ living with this terminal illness.
They’ll also find infographics showing the signs and symptoms of secondary breast cancer.
I’m one of a few of us who have sought to give a little more insight into what life looks like with secondary cancer:
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.