This morning on @bbcbreakfast (8.20am), the story was broadcast re Mark Coop's (successful, so far) attempt to trademark 'Keep Calm and Carry On' within the EU (as applied to the items he sells: t-shirts, mugs, etc.). Mark Cooper owns keepcalmandcarryon.com, which as you can see has capitalised hugely on the slogan: On TV this morning he said: Having quit the day job, and put my life and soul into this, and build it up, and…